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What is big data talking about big data

Lyricist: Valya Matveeva, Asya Sarkisyan Mankind has always stored and transmitted data. At first, there was not very much data and it was not very convenient to store them. 4000 years ago, this data looked like this. Photo published on. Phaistos clay disk from the Minoan culture from the island […]

What is big data talking about big data

UTM tags what is it and how to use it correctly

What are UTM tags A UTM tag (UTM, Urchin Tracking Module) is a piece of code in a page’s URL. Why UTM tags are needed – You are promoting a product or service and want to track the effectiveness of your ads. – You want to know where customers come […]

UTM tags what is it and how to use it …

Instructions for use how to launch a campaign in MTS Marketer

No matter how convenient, accessible and intuitive our service is. The instructions for creating a profile and launching an advertising. Campaign will still come in handy. We tell you how to use the service to run effective advertising and find new customers. The content of the article. 8 steps to […]

Instructions for use how to launch a campaign in MTS …

How to spend advertising budgets correctly

Entrepreneurs often face ad failures and decide that there is no effective advertising at all. This is not true. The negative experience of promotion speaks of a mistake made somewhere, but everything can be corrected. Here are some tips on how to boost your ads. What could go wrong You […]

How to spend advertising budgets correctly

How to work with your customer base

Therefore, why build a customer base The customer base is all the information that you have received about your customers and store in some format. From a notebook to a large-scale secure storage on some server. Therefore, without a customer base, you have a spontaneous. Unpredictable and unmanageable flow of […]

How to work with your customer base

New customers with location targeting

You have opened a food cafe, but the flow of customers is less than you expected. It seemed that in this area there are just. Not enough decent places where you can eat cheaply and take food with you – but no. What’s the matter? In fact, potential clients can […]

New customers with location targeting

Top marketing books from fellow marketers

More and more we hear from fellow marketers that traditional marketing and PR are outdated. And that all marketing channels merge into a single organism – content marketing. Debatable. The variables that make up market behavior are difficult to judge. That’s why they are variables to change. There are components […]

Top marketing books from fellow marketers

Useful services for checking texts

You have prepare an advertising mailing list, a post for a social network or a long read on a website. Do not rush to distribute – first check the material for literacy and plagiarism. Firstly, you can make sure that you didn’t miss an annoying mistake and the originality of […]

Useful services for checking texts

How to run ads with a discount of rubles

Therefore, customers who have opened a current account with MTS Bank can. Launch an advertising campaign at MTS Marketer with a discount of 4,000 rubles. Which ads are discounted. Therefore,  targeted SMS mailings. To MTS subscribers and advertising through a mobile banner. How to apply a promo code If you […]

How to run ads with a discount of rubles

How to avoid fines for sending SMS

SMS-mailing is an effective and profitable way to promote services, but like other types of advertising, sending SMS is regulated by law. There is nothing wrong with this – on the contrary, since the rules of the game are known, they are easy enough to follow. Then you will be […]

How to avoid fines for sending SMS

Consent to send promotional messages

You can remind customers who have not visited you for a long time. By sending an SMS and talking about discounts, seasonal menus or new arrivals. However, such a mailing will be much more effective if it is received. By those who themselves want it. If a client has called […]

Consent to send promotional messages

Texts for SMS mailing how to write selling messages correctly

What is important to know before you start writing a promotional. SMS We send messages only to those subscribers who have given their consent. One person – no more than 4 times a month. Messages can be sent from 9:00 to 21:00 local time in selected regions. The maximum message […]

Texts for SMS mailing how to write selling messages correctly

Case study how mts marketer thanks to big data helped

We tell how we helped a big client increase sales and increase app downloadability through offline and online advertising channels using MTS Big Data data. Client: SUNLIGHT chain of jewelry hypermarkets Advertising channels: – advertising in social networks, – SMS-sending The main goals of the campaign: – increase the number […]

Case study how mts marketer thanks to big data helped

How to call customers important rules

Let’s start with caring and think about what a person can be doing at the moment when we call. Why is it important? Because an irritated potential client is less likely to become a real client or even listen to your offer in order to think about it. We value […]

How to call customers important rules

Sales funnel what is it and why is it needed

What is a sales funnel A sales funnel is a model in marketing that shows the path a customer takes from getting to know a brand to buying. At the first stage, a large number of consumers are involved, but only a certain percentage reaches the transaction. Therefore, the model […]

Sales funnel what is it and why is it needed

Client portrait what is it and how to write it correctly

Seems to be one of the most understandable topics in marketing. It is clear that it is important to understand to whom, why and what you are selling. But for some reason, universal marketing, the goal of which is to become everything at once, still exists. Imagine that you are […]

Client portrait what is it and how to write it …

What is CTR in advertising how to calculate it how to improve it

What is CTR CTR is the first win for an advertiser. By the number of clicks, you can understand the effectiveness of an advertising message – text, design. The person reacts, clicks and goes to the advertiser’s page. To measure the indicator of this action, the term CTR (click-through rate) […]

What is CTR in advertising how to calculate it how …

What is programmatic advertising

What is programmatic Programmatic is a system for automatically buying ads based on algorithms. A system in which the purchase of impressions or targeted actions occurs through automatic platforms. How is programmatic different from traditional advertising? Previously, in order to place an advertising banner on a site, an advertiser had […]

What is programmatic advertising

What is a Unique Selling Proposition USP

What is a unique selling proposition A unique selling proposition (hereinafter referred to as USP) is a key message in communication with potential buyers. The offer states the benefits of the brand or product for consumers. In short, the USP is why a customer needs to buy from you and […]

What is a Unique Selling Proposition USP

What is direct marketing

Therefore, (English direct “direct”) is such a promotion of goods or services when the brand interacts with the client directly. This is a dialogue, individual relationships. Therefore, letter, SMS, direct sale, call, personal discount. Other names for the term: and personal marketing. The content of the article Types of  Features […]

What is direct marketing

Target Audience Segmentation Methods and Examples

Why segmentation is needed Segmentation is similar to building a buyer persona . The more you know about it, the easier it is to understand. This may be age, gender, city, marital status, educational level, habits or preferences. Any detail that unites everyone who may be interested in your product […]

Target Audience Segmentation Methods and Examples

What is important to know about content marketing

Direct call ads don’t work very well. Simply because users often look through it. In many areas, it is important. For the client to think about the product for a long time and look closely at the brand. This is where content helps. For example, if you need to develop […]

What is important to know about content marketing

Why do you need Viber mailing list

What is sending in Viber and how it happens. Viber is a popular messenger with which you can chat, share files. Create your own stickers, open communities and make mailing lists. Newsletter can be done for free or for money. In the first case, you can send a message. To […]

Why do you need Viber mailing list

Life time value LTV what is the lifetime value of a customer

The life time value of a client is the amount of income per person for the entire time that he uses your services. Why you need to calculate LTV LTV in marketing helps to predict how long it will take for investments in advertising to pay off and how much […]

Life time value LTV what is the lifetime value of …

CPA cost per action what is it in advertising

What is CPA Model CPA stands for Cost Per Action. This means that you pay for the fact that the ad is not only seen, but also clicked on. You pay for specific interactions people have with her. Such as making a phone call, signing up for a newsletter, watching […]

CPA cost per action what is it in advertising

Personal brand creation and promotion

What is a personal brand When you hear the names of large international corporations, a logo. Commercials and banners, a slogan pops up in your head. This is the brand – a set of opinions and emotions in society about a company. A strong brand is built by the efforts […]

Personal brand creation and promotion

Metrics for Effective Email Marketing

Therefore, your sent promotional emails can be delivered or not, opened or deleted, read to the end or immediately closed. If you know how a person treats your letter, then you understand how to correct it in order to increase the chance that it will be opened, read and bought. […]

Metrics for Effective Email Marketing

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