Before the invention of Thailand Phone number sat-navs and compasses. Thus, sailors used the night sky to navigate the seas. The trusty North Star acted as a fixed point around which the whole sky swivelled. With one strong point of reference. Thus, sea-faring adventurers could sail on smoothly with a sense of direction. What’s any of this got to do with content marketing? Thus, you ask? Well. Thus, a comprehensive set of content guidelines is like a North Star shining above your content team. It keeps everyone moving in the right direction with a Thailand Phone Number sense of cohesion and purpose. What are content guidelines anyway? Like brand guidelines do for your brand.
What Are Content Thailand Phone Number Guidelines Anyway?
Thus, content guidelines set out Thailand Phone Number how you want your content to look. They bring unity to your output. Thus, which is crucial when building your brand’s reputation across different digital platforms. Your content marketing team may include many writers; some in-house. Thus, others external. Your content guidelines document will act as a single source of truth to which your writers can refer. What are the benefits of B2B content guidelines? A set of content Thailand Phone Number guidelines will help make your content consistent and of a high-quality. Let’s dive into why in more detail. A consistent tone builds trust A tone of voice that modulates from fun and chatty to systematic and scientific is. Thus, confusing and at worst harmful to your credibility. Audiences expect your tone to remain steady across your content.
A Consistent Tone Thailand Phone Number Builds Trust
Thus, they’re far more likely Thailand Phone Number to buy from you. Consistent quality improves the customer journey Have you ever ordered from your favourite takeaway only to find your go-to dish tasting lacklustre? If you have. Thus, you’ll know how variable quality can tarnish a brand. The same is true for your content.What should I include in my business’s content guidelines? The more detail you include in your content guidelines. Thus, the better. Here are the absolute essentials you need to cover. Tone of voice guidance How do you want your business to be perceived online? Your tone of voice guidelines will Thailand Phone Number decide this. Tone of voice is just as important in the B2B space as it is in B2C. Thus, so spend some thinking about how your brand would talk if it were a person.