Any further, we have several resources that show you exactly how to use social media to get massive traffic and leads. For example, take a look at the following: FREE Step-by-Step Twitter Marketing Guide FREE Pinterest Marketing Ebook Did you know that the Google Display Network reaches more than 80% of all Internet users in the world and serves more than 6 billion ad impressions every day? These statistics are just a small part of the main reason why more than 4 million advertisers have a presence on Google. Many companies like Hungry Fish were able to use Google AdWords to extend their brand reach by accessing over 2,500 sites sharing relevant content. Other brands will even use AdWords to gain an edge over their competitors by using different placement strategies to get ahead.
Seems like a simple process, right? Your business pays for your ad to be seen by your target audience, and your brand reaps the benefits. But just because you’re spending a lot of money doesn’t necessarily mean it will produce the results you expect. Common pitfalls will leave a big dent in your revenue and damage your brand image in the long run. Don’t let it be you! These fixes will show you how to double your ROI and avoid the three most common mistakes businesses make with Google AdWords. 1: You are not being specific enough Selecting the right keywords for your business requires a solid understanding of your audience. A great place to start is to ask previous clients how they found you. Where did they first see your brand? How did they get to that page?
What Made Them Click
Conduct this research component and be specific! Ask past customers if they have any advice or constructive criticism to help you improve the consumer journey. An analysis of past customer surveys will also help build good relationships because it shows that your team is dedicated to growing your brand. Another way to get more specific with your keywords is to review your analytics Canada phone number database to see which ones are driving the conversions your business is looking for. Are the ads and offers you’re spending money on doing what you really want them to do? Are you trying to increase sales of a particular item? Do you want more calls? Are users leaving their emails for your monthly subscription?
Head over to the keywords tab to filter out search terms that aren’t producing the desired results. If you’re still not sure how to start narrowing down your search items, you might even consider hiring an AdWords expert to help your business. However, once you’ve made a few cuts, you’ll notice a drop in traffic, but that’s okay!You want users who generate specific actions for your business. Getting rid of the excess will save you money and lower your CPC. Follow these steps to help you weed out the keywords you think your audience is using versus the keywords they ‘re actually using to discover your business. 2: You are not putting your consumers first When it comes to your ad, remember: it’s about the user.
Take The User-centric Approach
By showing consumers that you care about what they need or want. Your business is a service and exists to help your target audience. Focus on answering the questions your audience will ask. Google search Image Source: Aumcore Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG Here are some more examples: Where is the nearest pizzeria? = “Delicious pizza in Union Square!” What time does the drugstore close? = “24-hour drive through pharmacy window.” What makes these ads successful is the question. Answer approach to specific questions consumers may ask about your business. Location, hours of operation, specific services you can offer.
Determine what your audience will ask when they search for you, and integrate that answer into your ad. 3: You are in a hurry without a plan When creating your PPC strategy, you need to think like a turtle, slow and steady. Don’t succumb to the seduction of tips and tricks that promise quick results. That’s not what you want! Invest and believe in your business. You want strong, sustainable leads and conversions that are successful throughout the life of your brand. Doubling your ROI will happen when you find a reliable strategy that produces the exact results your business is looking for. This is accomplished through the robust research and analysis that goes into every step of this process.