Google is a notorious Namibia Phone number tinkerer. Each year, it makes subtle adjustments and updates to its search engine results page (SERP) – and 2019 was no different. Some of these were tiny, blink-and-you’ll-miss-them changes. But if they passed you by, they could cause some big problems for your B2B SEO strategy. Let’s look at four Namibia Phone Number you need to know about.
Apparently, Google thinks green is so passé. It used to make paid ads stand out from organic search results on mobile by using green Namibia Phone Number breadcrumb text and borders on the paid ads. But earlier this year, they got rid of the color and the border. Now a small, black ‘Ad’ label in bold font shows up next to the URL at the top. Google hasn’t rolled out these ad labels on the desktop yet, but it’s been testing them so it’s probably only a matter of time. And organic results have got in on the action too…
Organic Results Have Namibia Phone Number Favicon Fever
Breadcrumbs for organic search results Namibia Phone Number turned black, and now have a funky little favicon sitting next to them. If you haven’t got one set for your website, it’ll try to pull an icon from your website. And if it can’t find one from there, it’ll slap a boring globe symbol on the search result instead. So, if you don’t set a favicon, your results will look just like the flavorless paid ads sitting above it and get lost amongst your more colorful competitors. Or you’ll get lumped Namibia Phone Number with whatever icon Google can find on your site, whether or not it works. Pay attention to your favicons – they could make the difference between someone clicking through to your site or missing it completely.
This one was sneaky. At some point Namibia Phone Number, Google shrank the maximum length of title tags on the desktop by around five characters on average. Maybe it made its font size slightly bigger, giving websites fewer characters to play with. Whatever the reason, it’s worth looking at your title tags. I have cut some of them off after the change, potentially messing up a visitor’s first impressions of your site. Speaking of first impressions…
Looks Are Everything for Namibia Phone Number Local Businesses
You can now browse local businesses Namibia Phone Number through photos and images thanks to a new ‘search by photos’ option on mobile. A search for ‘office furniture near me’. Thus, for example. Thus, will return photos of desks and workspaces. Plus, overlaid with the name of the business that sells them and its star rating. These images appear shortly after the top local results and click through to the Google My Business profile. However. Thus, they currently don’t have Namibia Phone Number a fixed position on the page and won’t always appear for businesses where visual appeal isn’t as important (the feature doesn’t show up for plumbers or banks. Thus, for instance).
Optimising images is an important part of Namibia Phone Number any good B2B SEO strategy. Thus, and ‘search by photos’ is another factor to keep in mind. You’ll need some high-quality. Thus, up-to-date photos on your Google My Business profile if you want your business to stand out on the results page. This includes having multiple images for each key product category that your customers might search for. Think about Namibia Phone Number your star rating. Thus, too. If you’re low on good reviews. Thus, try coaxing some out of your satisfied customers so you can compete with the high scorers.