Into their marketing tools and you’ll find a little place called Power Editor. Here is a serious marketing genius. Use the duplication tool to create dozens (or more) of versions of an ad with a single element changed. Make everyone live on a small budget and then wait. It will soon be obvious which ones generate the clicks. At that point, weed out the ones that don’t work and roll out the successful ones to an even wider audience. I love the retweetquote- oshanassy If you haven’t figured this out yet, pay attention. A single-minded obsession with promoting your product or service is a bad idea in the Internet age. Take Twitter for example. At most you should only have a sales message in one out of every five tweets, maybe less.
The vast majority of your energy should be spent reaching out to the companies and people you love. Participate in a conversation, retweet interesting posts. Don’t be just a user. Be a taxpayer. The funny thing is that the more you give to the community, the more people will be interested in exploring what you do, and then the sales start coming in. On Twitter: Don’t be just a user. Be a taxpayer. click to tweet 4. Pay Per Click (PPC) Banish from your mind the idea that PPC advertising begins and ends with Google. Sure, it’s the most used network on the web and about 75 percent of all search traffic goes through this monster, but other networks (like Bing, for example) offer good demographics and probably better rates on top keywords.
Go Online And Search For Ppc Networks
Depending on the audience you are trying to reach, others may give you a better return on your investment. Banish from your mind the idea that PPC advertising begins and ends with Google. click to tweet 5. Add value You don’t have to look far to find an example of a doomed self-promotional campaign that spends all its time bragging about how much better it is than a El Salvador phone number competitor. That kind of tactic is foolish in the online world, probably in the offline world as well. Bragging is not a strategy. One strategy is to provide succinct, valuable, or entertaining information. Your first thought should be about how to provide information that actually helps solve a problem or address a need.
We return to the idea of giving before receiving. It’s amazing how many times it shows up online. People are naturally wary of something that appears to be an advertisement. However, trick them into striking up a conversation and then you’ll have something. Apply this to your website, mailing list, Bragging is not a strategy. One strategy is to provide succinct, valuable, or entertaining information. click to tweet Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG 6. Back to basics Can you explain your business concept in one sentence? If not, you could be in trouble.
Go Back To The Drawing Board
And modify it as much as you can. The problem could be with your business model, or it could be that you haven’t refined the explanation properly yet. If you feel like you’ve hit a wall, chances are you’re too close to it. Find a mentor or someone you trust to see the problem with a new perspective. The bottom line is that if you can’t explain what you’re doing within the confines of a sentence, don’t do anything else until you can. Can you explain your business concept in one sentence? If not, you could be in trouble. click to tweet 7. Alert yourself This is a clever way to use Google Alerts for the benefit of your business. Set up an alert that lets you know every time a competitor is mentioned.
If you can locate a story writer or editor, contact them to pitch your competing product or service, for the sake of equality, of course. Journalists have different internal compasses on the subject, but it’s worth asking. And it makes good business sense to keep a finger on the pulse of your industry. It’s good business to keep a finger on the pulse of your industry. click to tweet 8. The irritating subject line Several studies indicate that it is better to use a long or short subject line, but nothing in between. Even more effective than short is using a single word. Can you summarize the essence of an email in one word? Try it. An email subject line is not where you explain everything.