For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG 3. Reading on screen is 25% slower than on paper Have you ever had the feeling that reading on screen is slower than reading on paper? I have. For complicated documents, it took me a while to get used to doing the review on screen. I used to print my scientific work and note down errors and necessary changes on paper. There’s a reason for that: While you can practice getting comfortable with reading online, it still takes longer than reading on paper.
In fact, reading content online is 25% slower. That’s one of the reasons why your online content needs a lot of structure and website design is so important! You have to make your content easy to read. People who clicked don’t necessarily read your content Do you think that if you get people to click on your links and visit your website, they will also read your content? You are wrong: 55% of people who click on website content will spend less than 15% of seconds on that website. So you only have a couple of seconds to grab their attention and keep them interested. And it means that if you’re targeting traffic as a valuable metric, you also need to be careful about how long these website visitors spend on your site.
If Your Visitors Don’t Stay
On your website long enough to consume your content, something is wrong. In this case, you need to question your targeting, or your headlines may promise something your content doesn’t. Website visitors instantly leaving your site is not what will bring you success. 5. 79% don’t read but Bulgaria mobile phone numbers scan content online Only 16% of people on average read online content word for word. Although marketers like Neil Patel recommend writing longer, more information-rich blog posts for a number of reasons, the sad truth is that your chances of getting your audience to read your full post are higher with shorter posts: on average, people read 44% of the words. of a piece of content with less than 111 words.
While this number drops to 28% of the words read for an average piece of content (average number of words 593 words). bildschirmfoto-2016-11-21-um-11-14-23 Image Source: Statistical Brain 6. Content with Relevant Images Gets 94% More Views The harsh truth is that many people stop thinking about their content after they’ve created it. And you miss out on some simple tweaks to get a lot more out of your content. I still see too many pieces of content and social media posts without images. As said before, the headline can make the difference between success and failure, but the same goes for images. Content with relevant images gets almost twice as many views as content without relevant images.
Posts With Image Content Compared
To posts without content. Source: Quick Sprout Posts with image content compared to posts without content. Source: Quick Sprout image source quick sprout According to BuzzSumo, adding an image every 75 to 100 words can even help you get twice as many shares for your content as articles with fewer images. Do you want to learn how to get traffic, generate leads and sales from social networks? Get the eBook “The Social Traffic Code!” traffic code 7. Email will be your highest converting traffic channel Bildschirmfoto 2016-06-20 um 19.02.05 Image source: Neil Patel This statement seems to be a logical conclusion from the fact that a converting audience is an engaged audience.
It is one of the main aspects of email marketing that it is in your hands to contact and interact with your newsletter subscribers. And Neil Patel’s claim can be proven with some statistics! 20% of marketers say their income is directly related to email marketing activities and 69.75% of US internet users say email is their preferred method of communicating with a company (Source: Pardot) 8. Email lists are naturally declining According to Hubspot, this natural decomposition amounts to 2.1% each month, or 22.5% each year. More information on list building and list nurturing can be found in Jonathan’s recent article on “Understanding Email Marketing.”