The Google Freshness Algorithm

Using the Google Freshness Algorithm to your advantage is one of many things you can do to keep your content in Google’s great books. Learn how the algorithm works, what it’s looking for, and how to use it to increase organic traffic. Google’s freshness algorithm chooses to show users recently updated relevant content for a specific search query. Older, outdated, higher-ranking pages are ranked lower in the SERPs to make way for pages with fewer views but fresher content. In many cases, search engines will prioritize recently published content if the display contains trending topics.

What is the Google Freshness Algorithm

Of course, some content doesn’t need to be fresh. Of the two topics, which one do you think needs to be updated more frequently? In the first case, the content needs to be fresh to remain relevant to users . Croatia WhatsApp Number List The best SEO tools this year may not be the same as last year. Since the top-ranked content for the second topic is probably written as a well-researched, detailed guide, it doesn’t require much updating to keep it fresh. In fact, if you Google this topic, the top results go back to August 2018.

How Does Page And Site-wide

Google recognizes that not all content needs to be fresh and regularly updated. One method Google uses to determine freshness is to use the Quality Deserves Freshness (QDF) algorithm. Its main goal is to decide when users need new information and when they don’t. NQDF algorithms come into play when trending topics generate buzz or when specific search queries increase. Croatia WhatsApp Number List The QDF algorithm still works when websites and users are discussing any type of hot topic. Google will favor fresh results for that particular topic and push them to the top of the SERPs to satisfy user search intent.

 

Leave a comment

Your email address will not be published.