To Stay Up To Date With Oscar’s Latest Posts You Can Follow

Him on Twitter. Content marketing has managed to remain one of the hottest topics in the marketing industry, year after year; however, it is still an area where many merchants and businesses struggle. And as it seems, things are not getting any better. For example, according to this year’s research by the Content Marketing Institute, significantly fewer marketers (32%) have a documented marketing strategy compared to the previous year (35%). What’s more, many companies still don’t know how to create quality content or an effective content marketing strategy. The same CMI report revealed that 55% of marketers don’t know what a successful content marketing program looks like.

Seeing how content marketing remains one of the biggest challenges for CMOs and how the industry can do anything but stand still, you need to stay on top of the latest industry trends. Here are the top content marketing trends for 2017: Before you read any further, we have several resources that show you exactly how to use social media to get massive traffic and leads. For example, take a look at the following: FREE Step-by-Step Twitter Marketing Guide FREE Pinterest Marketing Ebook content intelligence content intelligence As you probably know, content production is at an all time high, including everything from short Instagram videos to full reports, years in the making.

Even Five Years Ago

We had more than 27 million pieces of content shared every day (according to an AOL study). These days, we have around 2 million blog posts published daily, which means we have over 7 million pieces of new content every year, and we’re only talking about one type of content. That’s why you Ghana phone numbers list  should start using content intelligence, which will allow you to analyze unstructured data and produce more engaging, relevant and useful content. Of course, you’ll need to present this content to a large audience, which brings us to our next big trend: influencer marketing. Influencer Marketing influencer marketing We are more surrounded by paid advertising than ever, so it is not surprising that consumers trust these types of ads less and less.

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In fact, since 2007, consumer trust in paid advertising has dropped by more than 20%, and according to Nielsen, consumer trust in influencer and word-of-mouth advertising is skyrocketing. Today, more than 90% of consumers trust recommendations from trusted authorities. So it would be in your best interest to find some of the most influential people in your niche, incentivize them, and try to maintain an ongoing relationship. The fact is that you have to collaborate and in addition to external collaboration, the marketing team also has to work with other departments. Sales and content integration sales and content While many people seem to forget this, the fact is that content marketing works best when it’s not entirely dictated by a team of marketers.

This Means That You Should Involve

Your sales team in the content creation process as much as possible. As we mentioned earlier, consumers. Trust authority figures and there is no better way for your sales team.  To establish credibility than through content. Also, even if you’ve hired a content marketing agency to handle a portion of your content load. You should still try to get your team as involved as possible. This is especially important when it comes to video content, and can be best used.  To create compelling company culture videos that will help the HR department. Hey, before you read on, we have several FREE detailed guides on similar topics that you can download. For this post, check out: FREE Workbook: CREATE AWESOME BLOG POSTS FREE Beginner’s Guide: START A BLOG.

Video will continue to reign supreme I’m sure you’ve heard enough. About video content in the last two years, but you still can’t deny the power of video. In fact, according to Invodo research. More than 55% of marketers agree that video content drives the highest ROI video. Furthermore, having video content also improves your SEO efforts as.  Google favors them in search results. Finally, as Cisco reports, video already accounts for more than 70%. Of all online consumer traffic, and over time the number will continue to grow. And content will become more and more personalized. Content Personalization personalization. To grab the attention of consumers, your content needs to be engaging. And recent research has shown that if you really want to connect with your customers, you’ll need to start personalizing your content.

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